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Watch guide

UK market

Four companies own the masts and everybody else rents from them — the single fact that explains most of the confusion in British mobile.

Written July 2026 · no prices published · nothing for sale

86 out of 100
Relevance
Mast ownersOther brands3G statusLatest merger
Where we stand. wedtream.online is an independent information service for mobile customers in the United Kingdom. We are not a mobile network. We have no affiliation with, endorsement from, appointment by or connection to Three, EE, O2, Vodafone, Sky Mobile, Tesco Mobile or any other provider, and no commercial arrangement with any of them. We do not sell, supply, arrange or broker SIM cards, contracts, handsets or services of any kind, and we take no commission from anybody. Everything here is general information; a provider's own current terms always take precedence.

01 The four owners

Quick take: Good
OwnerWhere it came from
EEBuilt in 2010 from Orange and T-Mobile; owned by BT Group
O2Began as BT Cellnet; renamed 2002; Virgin Media O2 since 2021
ThreeOpened 2003; half of VodafoneThree since June 2025
VodafoneAmong the oldest; the other half of that merger

02 Why there are a dozen brands

Quick take: Fair
OwnerBrands renting its signal
EE1pMobile
O2Tesco Mobile, giffgaff, Sky Mobile
ThreeSMARTY, iD Mobile
VodafoneVOXI, Lebara

03 The generations

Quick take: Weak

3G has gone — two networks in 2024, one in 2025. Voice calls now travel over 4G, so 4G Calling must be enabled on every handset.

04 The June 2025 merger

Quick take: Fair

Coverage at any given address is less settled than usual while Three and Vodafone merge their estates.

Watch outThe merger also produced a persistent scam claiming plans must be 'migrated'. No such process exists on either brand.

Still unsure after reading this?

Ring us and we will go through it with you. Nothing is offered for sale at any point.

0330 059 9863This number is for guidance and information only. We sell nothing, arrange nothing and act for no network. Ring it if anything on these pages is unclear.
Where we stand. wedtream.online is an independent information service for mobile customers in the United Kingdom. We are not a mobile network. We have no affiliation with, endorsement from, appointment by or connection to Three, EE, O2, Vodafone, Sky Mobile, Tesco Mobile or any other provider, and no commercial arrangement with any of them. We do not sell, supply, arrange or broker SIM cards, contracts, handsets or services of any kind, and we take no commission from anybody. Everything here is general information; a provider's own current terms always take precedence.

Ring us if these pages do not cover it

We hold no arrangement with any network, take no commission and sell nothing at all. If your question is not answered here, telephone and ask.

0330 059 9863 Guidance and information only. We sell nothing, arrange nothing and act for no network.

Where we stand. wedtream.online is an independent information service for mobile customers in the United Kingdom. We are not a mobile network. We have no affiliation with, endorsement from, appointment by or connection to Three, EE, O2, Vodafone, Sky Mobile, Tesco Mobile or any other provider, and no commercial arrangement with any of them. We do not sell, supply, arrange or broker SIM cards, contracts, handsets or services of any kind, and we take no commission from anybody. Everything here is general information; a provider's own current terms always take precedence.

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